The Sports Illustrated Group Partners with Delaware North Companies to Open First SI Retail Store at Detroit Metropolitan Wayne County Airport (DTW).
The Sports Illustrated (SI) store at Detroit Metropolitan Airport is located in the new DTW North Terminal and features Sports Illustrated (SI) and local sports team branded products. Interactive kiosks are also featured allowing access to sports news and a large collection of sports media.
Boston, MA – September 2008 – The Sports Illustrated Group and Delaware North Companies have announced that the first SI retail store opened in the newly constructed North Terminal of the Detroit Metro Airport (DTW) on Wednesday (September 17). The new SI store features an array of SI branded consumer products (apparel, books, calendars, DVDs) as well as branded merchandise of the Detroit area’s professional (Red Wings, Tigers, Pistons, Lions) and college (Michigan State University and the University of Michigan) teams. “We constantly strive to create new, exciting ways for sports fans to engage and interact with our content and our brand,” says Andrew Judelson, Sports Illustrated Group CMO. “The new SI retail store is another example of our innovation strategy and it makes perfect sense for us to open in Detroit, one of the most passionate sports towns in America.”In addition to consumer products, the store will feature interactive kiosks where fans can access the latest sports news at SI.com and visit SI Vault, the recently-launched online archive containing over 150,000 stories, 2,800 covers and more than 500,000 photographs from SI’s 54-year history. The Dan Patrick Radio Show aired in the store throughout the day as well.
The store bears the SI logo above the entrance and poster-sized Detroit themed SI covers at the main entrance. The covers – and SI imagery featured throughout the store – will feature current and iconic moments in Detroit sports history and will be maintained to reflect the current sports season. The 831 square feet of retail space will also include flat screen TVs airing local and national games.
In celebration of its opening, the SI store gave away Red Wings Commemoratives and the SI issue featuring the Stanley Cup Champions on the cover to over one thousand travelers on September 17.Detroit Metropolitan Wayne County Airport’s (DTW) new $431-million North Terminal will be Detroit’s home to Air Canada, American Airlines, AirTran Airways, Frontier Airlines, Lufthansa German Airlines, Royal Jordanian Airlines, Southwest Airlines, Spirit Airlines, United Airlines, US Airways, USA 3000, and charter airlines. Northwest Airlines and its SkyTeam partners AeroMéxico, Air France, Continental Airlines, Delta Air Lines and KLM Royal Dutch Airlines, will remain in the McNamara Terminal.
